Be first.

Early access to new platforms as they open up, starting with BeReal in the US.

Landfall is working directly with BeReal on its US rollout.

US rollout Native formats Clear expectations

Most brands show up too late.

New platforms do not open all at once. They expand quietly, with limited access, before patterns form and costs rise.

Landfall exists for brands that prefer to enter early, learn faster, and shape how a channel works before it becomes crowded.

This is not for everyone.

Landfall works with brands that want to reach Gen Z beyond Meta, TikTok, and Snap. Brands that are comfortable testing before there is a playbook. Brands that care more about timing and learning than polished benchmarks.

If you are waiting for proof, this is not for you.

Why BeReal.

BeReal has approximately 5 million monthly active users in the US and one of the highest daily posting rates in social media. Users post once per day, when notified. Advertising appears natively in-feed, alongside real posts from close friends.

Landfall provides early access as BeReal expands in the US.

~5M monthly active users in the US
Daily posting behavior remains unusually high
Engagement exceeds typical social benchmarks

Source: BeReal internal data

BeReal is not a replacement for Meta, TikTok, or Snap. It is a timing advantage.

What getting in early looks like.

Direct entry into BeReal’s US inventory.
Native formats only.
Clear expectations around reach and engagement.
No forced comparisons to mature platforms.

See it before you decide.

BeReal works differently than other platforms. Download the app. Use it for a few days. Then decide if being early matters to you.

Download BeReal

Get in early

If you want to be early on BeReal in the US, leave your email. We will follow up.

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